Within Analytics > Marketin, it is possible to view all the statistics referring to the advertising campaigns configured, both Portal and Mail/SMS:
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Portal
In the Portal section, can be cheked the impressions and hits that have occurred in each campaign for the selected date range, as well as the campaign that has received more views and more hits.
Below is an example of the statistics that can be displayed in this section:
Hits: number of accesses to the page to which the image of the campaign is redirected. It indicates the times that users have clicked on the image of the campaign and have been redirected to the web page configured.
Impressions: number of times the campaign has been viewed.
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Mail / SMS
In the MAIL / SMS section, you can display the deliveliers and successes that have occurred in each campaign for the selected date range, as well as the campaign that has received the most deliveries and successes.
Bellow there is an example of the estatistics that can be visualize in the campaigns reports.
Deliveries: Number of times that a campaign has been activated.
Success: Number of times that the mail or SMS has been read by its recipient. It will only be counted once per email or mobile number.
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Digital content
In this section you can see the print statistics of the configured digital contents. If you have several contents configured you can see comparisons of which have had more impressions.
You can also display the data in a date range and export the data.
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In the following link you will find a video tutorial that explains the neccessary steps to get the most out of Campaign Reports, go to the section Video Tutorials |